"CANNON RECORDS"

B.M.I. 2002/PUBLISHING COMPANY

Lloyd Rowland is a man who could have stepped right out of the pages of a John Steinbeck novel. The son of migrant farm workers in Arkansas, he hitchhiked to Arizona at the age of eleven, and began what would be a lifetime of singing and playing in an effort to earn money for food and shelter along the way.

His deep sense of humility and gentle, quiet nature belie a lifetime of hardships and trials, struggles and temptations...from which the man eventually emerged intact, forged with the understated strength which a hard life seems to imbue in survivors.

It is no accident that with a background like this, there is a sincerity and gritty realism that permeates Lloyd's songs. There is a notable absence of contrived Hollywood scenarios in his music...you are hearing the real pain, tears and dreams of a man who lived his songs long before he set them to music. Country music has enjoyed a resurgence of late, in part because the public has rejected the glitter and artifice of much of the music that is being factory-assembled today. Country music has given them back a common thread in the things we can all relate to: a broken heart, the pain of a lost love, or the dream of a better tomorrow. When these songs are written and performed by a man who has lived them firsthand, there is an undeniable, essential quality they have which cannot be captured in a glossy, indifferent "interpretation".